I think we’ve hit peak instagram. This is it. This is the beginning of the end.
Now I know every time someone predicts that the world is ending it’s been wrong (but that’s kinda like how your wallet is always in the last place you look for it). I also know that for a lot of people out there, the end of memes being funny would feel like the end of the world, but don’t shoot the messenger.
First, let’s take a trip down memory lane to look at some sound historical data. The first time we neared peak instagram was PSAT memes; it was a beautiful explosion of defiant teen culture (an explosion I took no part in because I’m not funny and I’m scared of the CollegeBoard).
This was October 2016, instagram’s peak before the final peak. Here are a few examples:
This was the peak. 2017’s memes just weren’t that funny (and that’s my last PSAT so i’m not gonna get the jokes, and if I can’t have them no one can).
Where I think we’ve hit peak internet now is with the stranger things phone drop video trend. Basically, you drop your phone, and through some movie magic you catch it on the other side of a magic black hole.
I say this is peak internet because it combines many elements that could make for a popular post on their own. First, it references a popular TV show with its music (and people did the thing where they make it way too loud). Second, it’s interesting to look at. And, finally, I don’t know why but I think it’s really funny. I also say it’s peak internet because of how much effort goes into these. Some trends seem like a 12-year-old kid made them while bored on his iPod touch.
This one takes work to make. How do I know? I made one myself. I had to drop my phone on purpose (which is scary in itself (I put a bunch of pillows on the ground)), cut the video, flip the video, put a filter on the video, and spend 99 cents on the song, and mine wasn’t even that good! I think the days when people put this much effort into their internet content are nearing their end, and that makes me sad.
You can also tell that instagram comedy is in a decline because the most popular stuff now is just old vines. I love me some old vines just as much as the next guy, but this is pretty clear evidence that people aren’t cooking up new content the way they used to.
It’s sad, but maybe VR comedy is the way of the future, or maybe we’ll all just go back to reading books. Let’s press on and find out.
And to conclude, here’s an entirely unrelated video that I really like: